Static Brewing Co.

Brain Fog is a hazy IPA concept created for Static Brewing Co., a brewery that thrives on creativity, noise, and a bit of chaos. The goal was to design a label that captures that “too many ideas at once” feeling, the messy, inspired headspace where creativity really happens.

The artwork leans into bold illustration and rough textures to bring that energy to life, pairing it with clean, confident typography to keep everything balanced. The result is a label that feels expressive and unfiltered, much like the beer itself, hazy, vibrant, and full of character.

Client
Static Brewing Co.

Field
Packaging/Illustration

Year
2025

Two purple cans of Brain Fog Hazy IPA from Static Brewing Co. with graphics of a cat with a cloud of fog, against a purple background with a swirling pattern.
A purple can of Brain Fog Hazy IPA beer with a label showing a cartoon cloud with a mushroom cloud and a cat face, on a purple background with star-like patterns.
A white t-shirt with black text that says "STATE BREWING CO." and additional smaller text, lying on a white surface.
A purple aluminium can of BrainFog Hazy IPA by Static Brewing Co., featuring a cartoon cat with a mushroom cloud on its head.

A juicy, head-in-the-clouds kind of brew that hits you with tropical chaos and citrus overload. Smooth, soft, and just a little bit disorienting, in the best way.

The world’s spinning a little slower, the colours are brighter, and everything tastes better. That’s Brain Fog, a hazy IPA brewed for daydreamers, deep thinkers, and the occasionally distracted. Bursting with Citrus, Mosaic, and Galaxy hops, this beer delivers lush waves of mango, peach, and orange zest, balanced by a pillowy malt body that makes every sip feel like floating.

Three purple cans of Brain Fog Hazy IPA beer from Static Brewing Co. arranged side by side against a purple background.