Bore Da Coffee

A coffee brand with Character

The challenge

In a crowded coffee market dominated by polished, neutral corporate chains, standing out requires more than just a nice logo. When founder Guto launched Bore Da, an independent mobile coffee bar operating out of a classic Piaggio van, he needed a brand identity that avoided generic, minimalist trends and captured the warmth of local community culture.

The solution

We built an authentic, character-driven brand identity rooted in Guto’s Welsh heritage and daily customer relationships. Named after the Welsh phrase for "good morning", Guto’s signature greeting, the visual system centres around his beagle, Gus, as a dynamic brand mascot. The resulting identity is raw, welcoming, and instantly recognisable across vehicle livery, packaging, and merchandise.

Logo Design

Visual Identity

Packaging Design

Illustration

Services

Blue blueprint background with the words 'BORE DA' in large, transparent letters.

The typography and primary logotype were crafted to balance a handcrafted, approachable feel with professional durability. Moving away from the cold, sterile sans-serifs popular on high streets, the wordmark uses bold, friendly letterforms that feel grounded and tactile. The visual language reflects the spirit of a neighbourhood local: down-to-earth, unpretentious, and built for real conversation over a great cup of coffee.

"Bore Da" isn't just a name; it’s an invitation to connect.

Three different logos of Bore Da Coffee on a blue background. The logos feature the text 'BORE DA' in bold, with 'COFFEE' below, and each has a different design and layout.
Close-up of a white paper bag with the blue text 'Bored and Coffee' printed on it.

Meet Gus

A Visual Heartbeat Big Chains Can’t Copy

While corporate competitors rely on abstract shapes and stock aesthetic templates, Bore Da needed an anchor that felt genuinely human. Enter Gus, Guto’s beagle and the unofficial heart of the business.

We transformed Gus into a dynamic brand mascot and illustration system that brings energy to every touchpoint. Designed with personality and flexibility in mind, Gus appears in various playful poses across the brand experience, welcoming customers, holding coffee cups, and adding an element of joy that transforms standard branding into memorable character design.

Line drawing of a dog wearing a headset with a speech bubble above its head, on a dark blue background.
Collage of multiple photos of beagle dogs in different settings, including outdoor fields, grassy areas, and indoors, with some dogs on leashes and others lying on bedding.
Illustration of two people riding a bicycle, with the person in front wearing sunglasses and the person behind holding a coffee cup. The background features a sky with clouds and birds, and the logo 'Bore Da Coffee' is displayed.
Four coffee cups with blue and white branding, featuring illustrations of a dog and a food truck, on a blue background.

Everyday touchpoints

A brand identity only works if it scales across the real world. For Bore Da, the primary stage is a compact Piaggio van, requiring graphics that capture attention from a distance while keeping production clean and efficient.

Brand in Action

Multiple disposable coffee cups with blue and white branding for Bore Da Coffee, featuring illustrations of a dog drinking coffee, people cycling, and promotional flyers for collecting stamps for free coffee.
Screenshot of a social media profile page for Bore Da Coffee, featuring a logo, follower and post counts, and options to follow, message, or contact.
A signboard with a blue border and a blue truck illustration promoting Bore Coffee, placed against a black wooden wall with shadows cast on the ground.
A person wearing a white bucket hat and a white t-shirt with a graphic of a dog riding a bicycle, stands with their back to the camera against a blue wall. The t-shirt has text that reads "BORE DA" at the top and Welsh phrases below, with smaller text below describing a coffee brand.
Close-up of a metallic surface with multiple blue and white stickers featuring a cartoon dog wearing headphones and the word "BORED" in bold letters.
A glass of dark soda with ice cubes, with some ice cubes falling into the glass, on a textured surface with a blurred green background.

Testimonial

  • “In a world where the cafe industry is currently booming, I wanted to create a brand that would be fun, memorable and have identity. After seeing Ollie’s impressive portfolio, I was curious to see if he could bring my vision to life - and that he did! The attention to detail is second to none, and he’s found a way to tie in all the elements I wanted into one - without one element overpowering the other. Along with his brilliant creativity, he communicates well and listens to feedback - a trait showing that he truly cares in the process of “Bore Da Coffee.” I would highly recommend Ollie - AI isn’t taking this one’s job.”

    Guto Davies - Bore Da Coffee Founder