Six sketched figures engaging in outdoor activities including skateboarding, standing with a skateboard, sitting on a skateboard, riding a bicycle, lounging, and sitting on a deck chair.

SIP SYRUP

Sip Syrup was founded by the talented team behind Crwst, a small chain of coffee and brunch cafés in West Wales. With years of experience in the industry, they’ve always been passionate about delivering exceptional quality, whether it’s through ethically sourced beans or premium milk and alternatives. However, one challenge they consistently faced was finding syrups that met their high standards. Most options on the market were loaded with preservatives and chemicals and came in cheap plastic packaging.

That frustration led the team to create their own range of premium syrups made from high-quality, natural ingredients and packaged in sustainable, recyclable aluminium.

Client
Sip Syrup

Year
2025

Interior of a modern coffee shop with wooden tables, chairs, a leather couch, hanging pendant lights, and a chalkboard menu.
A pile of disposable paper cups with a red and yellow design, featuring a stylized dog face and a dollar sign.

THE BRIEF

When the team at Sip approached me, they were looking for help with branding the company and launching their first few syrup flavors. The goal was to break away from the outdated styles dominating the market and introduce a bold, modern identity that reflected the superior quality of their syrups.

Sheet of paper with various hand-drawn sketches of the word 'sip' and 'syrup' in different fonts and styles, along with small decorative icons like a leaf, a glass of drink, and a geometric shape.
Close-up of brown packaging with white stylized logo or text.
Pattern featuring illustrations and text related to syrup, coffee, and beverages, including a cyclist with a surfboard, young people wearing sunglasses and hats, and various labels such as 'Sip Syrup', 'Made in Wales', and 'Premium Coffee Syrup' in black on a light background.
Color palette chart showing four color blocks with percentages. The first block is rustic red labeled 'Primary color' with hex code #98411A and 50%. The second is light beige labeled 'Secondary color' with hex code #E5DEB4 and 20%. The third is white labeled 'Accent colour' with hex code #FFFFFF and 15%. The fourth is dark gray labeled 'Accent color' with hex code #231F20 and 15%.
Comparison of two font styles, Google Font 'Roboto' in regular weight on the left, Adobe Font 'Obviously' in bold weight on the right. Both display the alphabet uppercase and lowercase, along with numbers 0-9, and placeholder lorem ipsum text beneath.

Illustrations

When exploring illustration ideas, Sip sought designs that would resonate with their customers at their beachfront café in Cardigan, Wales. After brainstorming and sketching, we developed three distinct illustrations, each representing a different syrup flavor.

A pencil sketch of a person with glasses, wearing a hat, t-shirt, shorts, and flip-flops, standing in a large cup of coffee with steam rising from it.
Black-and-white line drawing of a man wearing a baseball cap.
Black and white illustration of a man holding a coffee cup, wearing sunglasses, a cap, a blazer, and patterned pants.
A black and white illustration of a person riding a bicycle with a surfboard attached to the back, holding a steaming cup, with a splash of water beneath the bike.
A black-and-white illustration of a person sitting on a lounge chair, wearing sunglasses and a cap, holding a steaming cup, with a surfboard in the background.

Brand in Action

Outdoor sidewalk A-frame signboard with the text "From Nature to Your Cup" standing on a textured concrete surface, against a horizontal wooden wall background.
White T-shirt hanging on a wooden hanger against a red-orange wall, with a printed design referencing coffee syrup, Wales, and the year 2024.
Partial view of a cardboard box of coffee syrup labeled 'Premium Coffee Syrup' with a graphic of a man in a cap holding a coffee cup, on a brown background.
Person pouring vanilla-flavored liquid from a large bottle into a teal mug on a sandy beach during sunset, with a campfire and picnic items in the background.
Two aluminum bottles labeled SipSyrup on a beach with one bottle being filled with a dark liquid into a cup, and a white surfboard, a microfiber towel, and a teal paddleboard nearby.
A group of bottles of flavored syrup lying on the sandy ground, including vanilla, caramel, hazelnut, and another flavor with an orange label. A woven fabric is also partially visible in the lower left corner.
Three Instagram posts promoting a coffee syrup brand, featuring a drawing of a person on a bicycle, a coffee shop interior with a logo, and a text graphic stating 'FROM NATURE TO YOUR CUP'.

Testimonial

'Working with Ollie on the Sip Syrup brand has been a great experience. He took our rough ideas and brought them to life with incredible creativity and attention to detail. His design vision captured exactly what we were aiming for — and then some! We couldn’t be happier with the results, and I’d highly recommend Ollie to anyone looking for a designer who really gets it.'

Rhodri - Sip Syrup

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