Bore Da Coffee

A coffee brand with Character

The challenge

In a crowded coffee market dominated by polished, neutral corporate chains, standing out requires more than just a nice logo. When founder Guto launched Bore Da, an independent mobile coffee bar operating out of a classic Piaggio van, he needed a brand identity that avoided generic, minimalist trends and captured the warmth of local community culture.

The solution

We built an authentic, character-driven brand identity rooted in Guto’s Welsh heritage and daily customer relationships. Named after the Welsh phrase for "good morning", Guto’s signature greeting, the visual system centres around his beagle, Gus, as a dynamic brand mascot. The resulting identity is raw, welcoming, and instantly recognisable across vehicle livery, packaging, and merchandise.

Logo Design

Visual Identity

Packaging Design

Illustration

Services

The typography and primary logotype were crafted to balance a handcrafted, approachable feel with professional durability. Moving away from the cold, sterile sans-serifs popular on high streets, the wordmark uses bold, friendly letterforms that feel grounded and tactile. The visual language reflects the spirit of a neighbourhood local: down-to-earth, unpretentious, and built for real conversation over a great cup of coffee.

"Bore Da" isn't just a name; it’s an invitation to connect.

Meet Gus

A Visual Heartbeat Big Chains Can’t Copy

While corporate competitors rely on abstract shapes and stock aesthetic templates, Bore Da needed an anchor that felt genuinely human. Enter Gus, Guto’s beagle and the unofficial heart of the business.

We transformed Gus into a dynamic brand mascot and illustration system that brings energy to every touchpoint. Designed with personality and flexibility in mind, Gus appears in various playful poses across the brand experience, welcoming customers, holding coffee cups, and adding an element of joy that transforms standard branding into memorable character design.

Everyday touchpoints

A brand identity only works if it scales across the real world. For Bore Da, the primary stage is a compact Piaggio van, requiring graphics that capture attention from a distance while keeping production clean and efficient.

Brand in Action

Testimonial

  • “In a world where the cafe industry is currently booming, I wanted to create a brand that would be fun, memorable and have identity. After seeing Ollie’s impressive portfolio, I was curious to see if he could bring my vision to life - and that he did! The attention to detail is second to none, and he’s found a way to tie in all the elements I wanted into one - without one element overpowering the other. Along with his brilliant creativity, he communicates well and listens to feedback - a trait showing that he truly cares in the process of “Bore Da Coffee.” I would highly recommend Ollie - AI isn’t taking this one’s job.”

    Guto Davies - Bore Da Coffee Founder

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